Because the shopping cart is so familiar to us, when we try to reinvent it there are so many ways that we can fall into mental ruts and functional fixedness (i.e., the tendency to consider an object only through the lens of its designed use--and so be oblivious to other possibilities).
Watch this group from IDEO counteract these negative forces that inhibit creativity.
(part 1: 7 minutes)
http://www.youtube.com/watch?v=oUazVjvsMHs&feature=related
(part 2: 7 minutes)
http://www.youtube.com/watch?v=_civr9fr4iw&feature=related
(part 3: 7 minutes)
http://www.youtube.com/watch?v=zddv5Bv7da8&feature=related
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment