Because the shopping cart is so familiar to us, when we try to reinvent it there are so many ways that we can fall into mental ruts and functional fixedness (i.e., the tendency to consider an object only through the lens of its designed use--and so be oblivious to other possibilities).
Watch this group from IDEO counteract these negative forces that inhibit creativity.
(part 1: 7 minutes)
http://www.youtube.com/watch?v=oUazVjvsMHs&feature=related
(part 2: 7 minutes)
http://www.youtube.com/watch?v=_civr9fr4iw&feature=related
(part 3: 7 minutes)
http://www.youtube.com/watch?v=zddv5Bv7da8&feature=related
Thursday, November 12, 2009
Thursday, November 5, 2009
Aha! Productions Mission Statement
Here is a draft of a mission statement for a new company that I'm designing called Aha! Productions.
The human mind is the source of all innovation; and unfortunately, often its worst enemy. Those who understand how to get the human mind “unstuck” when it is solving problems will have a distinct advantage in any race to innovate. Aha! Productions first uses behavioral and neuroimaging experiments to test the effectiveness of our innovation-enhancing techniques; then communicates our scientifically demonstrated techniques and insights in media products such as television shows, board games, video games, books, and educational materials. Our first three products are the following: Aha! Guess the Invention (TV show), What Box!? Thinking Outside the Box by Dissolving It (a book for a general audience), and Mad Scientist (a board game for ages 8 and up).
The human mind is the source of all innovation; and unfortunately, often its worst enemy. Those who understand how to get the human mind “unstuck” when it is solving problems will have a distinct advantage in any race to innovate. Aha! Productions first uses behavioral and neuroimaging experiments to test the effectiveness of our innovation-enhancing techniques; then communicates our scientifically demonstrated techniques and insights in media products such as television shows, board games, video games, books, and educational materials. Our first three products are the following: Aha! Guess the Invention (TV show), What Box!? Thinking Outside the Box by Dissolving It (a book for a general audience), and Mad Scientist (a board game for ages 8 and up).
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